Become

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Become
the person
you want to be.

14 days free · then $11/month

Applicable tax will be added at checkout based on your location.

You know that life you want? The one you’ve written down more than once, maybe talked about with a friend at 1am over wine, completely clear on it in that moment? Then life happens, you get distracted, and before you know it, the dog’s dinner and your kid’s missing slipper become the real emergency.

Or maybe you’re like me. Really committed to building your future self, showing up for your vision again and again, but chasing that version of yourself across a graveyard of notebooks, journals, and worksheets abandoned somewhere around day four.

Become brings it all together in one place, turning the person you want to be into something you can practice every day.

01

What it does

You tell Become who you’re becoming. It hands you back five statements, your Core Five, that nail exactly who that person is, specific and completely yours, with a personal Become Coach.

Every evening, for a couple of minutes, you check in with your Become Coach. It remembers everything about you, so every conversation picks up exactly where the last one left off.

Your Identity Profile, your Core Five, the daily check-in and your Become Coach all work together, so the person you’ve defined becomes someone you practice being through daily reflection and everyday action.

Then you just watch that version show up. The version of you that’s been living rent-free on scraps of paper finally starts living in your real life.

See what becoming looks like.

Your Identity Profile gives you somewhere to return to. Your Core Five reminds you who you’re becoming. Your daily check-in helps you practise being that person, and your Become Coach helps you reflect on what you’re learning along the way.

The Become app showing a person's Core Five identity statements

Your Core Five

The five statements that name exactly who you’re becoming.

The Become daily check-in screen rating how fully each identity was lived

The daily check-in

A couple of minutes each evening, rating the identity rather than the day.

A conversation with the Become Coach in the Become app journal

Your Become Coach

A coach that remembers everything, so every conversation continues the last.

02

WHY THIS WORKS

You’ve done the 30-day challenges, forgotten by day nine. You’ve had the habit app guilt trip you so hard over a broken streak you nearly apologized to your phone.

Become is built around a simple idea: lasting behavior change is supported by connecting your everyday actions to the person you want to become.

You define that person, choose the behaviors that bring that identity to life, and practice them every day, including the days when motivation disappears.

The evidence

There is a substantial body of peer-reviewed research exploring identity, future selves, behavior change, habit formation and the psychology of turning intentions into action.

03

The origin story

I honestly built this for myself first, just trying to stop losing my future self somewhere in the bottom of my bag, buried under a notebook that meant well.

Turns out a lot of us have the exact same problem. So here we are.

Niamh, founder of Become, standing in a deep green doorway

The founder

Meet Niamh, the founder

I’m a coach, a lifelong student of personal transformation and someone who is deeply committed to becoming the person I want to be.

Become started because I wanted somewhere to keep coming back to my own vision and the person I was becoming. I had all the journals, exercises and wisdom. What I didn’t have was one simple place that brought it all together and asked me, every day, “Who are you choosing to be today?”

So I built it.

And then I realised I wasn’t the only one who needed it.

Niamh

Founder, Become

Meet the person you're becoming.

14 days free, then $11/month

Applicable tax will be added at checkout based on your location.

I’m giving the first 100 people who join as founding members the $11/month price for as long as they remain subscribed.

After the first 100 founding members, Become will be $17/month.

Cancel anytime.